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Beyond Results: Still More Observations of a Chiropractic Advocate
by William D. Esteb
In his third installment, Mr. Esteb explores chiropractic care beyond the symptomatic results most patients expect. Discover ways to validate patients, provide extraordinary care, the three questions you should ask on your admitting form, and how to get staff members to invest their "discretionary energy" in the practice. Fascinating insights in 43 easy-to-read chapters. |
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A Patient's Point of View: Observations of a Chiropractic Advocate
by William D. Esteb
The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. Today it is required reading at many chiropractic colleges. It covers everything from shaping a patient's first visit experience and motivating staff members, to attracting more "ideal" patients and turning patients into chiropractic "clients." Includes 43 eye-opening, bite-sized chapters. |
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