From: Backfixer@aol.com Date: Tue, 17 Jun 1997 15:53:22 -0400 (EDT) To: FLACHIRO@aol.com Subject: Re: newsletters In a message dated 97-06-17 11:58:39 EDT, you write: << Any one have any good advice on newsletters? I would rather pay someone else for their experience than make up my own. Jonathan >> While this seems like a great idea, how much junk mail do you get? Which do you read? Do you tend to read things which are more personal or generic junk mail. My advice... Do your own and hire someone to lay it out for you if you do not wish to do the layout yourself. It will have a better response rate and will be from you, not someone else. I've done my own for years and am please with it. I even do they layout. Call me at (908) 846 - 6400 is you want a sample to get some ideas. Backfixer@aol.com ------------------------ Date: Wed, 18 Jun 1997 08:09:38 -0700 From: "Dr. Gary Erkfritz" To: FLACHIRO@aol.com Subject: Re: newsletters Jonathan: Newsletters work as long as you use them correctly. They are only incidentally mailing to your current mailing list. Rather, they should be taken to all the businesses in the community and given out when you have introduced yourself to them...over and over. I used to mail to my patient list and it produced a few returns every time (I mailed every two months). Now I distribute and get a few NEW patients every time. Gary ---------------------------- Date: Wed, 14 May 1997 03:27:54 -0400 (EDT) To: meesitchiropractic@juno.com Subject: Re: Promotional Ideas In a message dated 97-05-14 02:20:12 EDT, you write: > I wonder how newsletters REALLY do? And are they the "canned" type or > "homemade"? Or better yet, personally written cards sent out at six weeks. ------------------------ Subject: Re: Promotions From: kendc@juno.com (KENNETH L SONDERLEITER) Date: Tue, 13 May 1997 17:34:22 EDT Yellow Pages in our area are dying a slow death. I find that letters to new residents taps the most likely people who may need your services, those who have had a chiro in the past, but is now to far away. Kenneth L. Sonderleiter, D.C. Marysville, WA ----------------------------- On Tue, 13 May 1997 14:03:54 -0400 (EDT) DCDOC@aol.com writes: >In a message dated 97-05-13 04:57:59 EDT, you write: > ><< Maybe we could have some posts about what promotional methods have > worked well for others? > > SPJ, DC >> > >Believe it or not the Yellow pages has always worked well for me with >a small column ad. If you are in a suburb of a big city and know how >to do it right you can't lose. > >Richard E. Rogovin, DC > ----------------------- Date: Wed, 14 May 1997 07:08:40 -0700 From: "Dr. Gary Erkfritz" Subject: Re: Promotions Dr. Sonderleiter: How about producing a newsletter and then walking it door to door to people in your community...especially the businesses. Introduce yourself and give your newsletter to people. More incredible practices were developed this way. Gary ------------------ Date: Wed, 14 May 1997 06:12:34 -0400 (EDT) Subject: Re: Promotions Reply-To: PhilM17@aol.com Listers: Those interested in promoting their practices might find the article "Build Your Practice With Internal Marketing" in the New DC section at www.chiro.org. This is the method which has consistently brought us a good base of REFERRED patients over the past twenty-five years. It worked then and it still works just as well today! Regards, Phil Mancuso, DC Marketing Director, GS Productions:) ---------------------------- Date: Wed, 14 May 1997 07:26:38 -0400 (EDT) Subject: promotions Reply-To: RLynchDC@aol.com I recently participated did a health fair sponsored by the Maine Diabetic Assoc. It was held a local Walmart. I was a little suspicious of doing this. We did not do any examinations. We handed out information on Chiro. We gave people the booklet "Introduction to Chiro." and a folder with a letter of introduction, biography of myself and my staff, services provided in my office and some other articles that I have written for the JACA and the local newspaper. The other HCP had some wonderful displays that they purchased from their associations ie. podiatry, dentistry. I am pushing the ACA to develop marketing material for the membership. We did not try to make appointments at this time. Bob Lynch