ACAP's Track Record

Textbook development was neither a new nor a speculative venture in 1993 for ACAPress. Books developed had offered sponsors an opportunity to acquire substantial profits and enhance their image as organizations interested in providing the health-science community with quality chiropractic literature. A summary list that portrays our track record as of 1/11/93 is shown below. It reveals what had been accomplished (with no marketing effort by ACA headquarters staff) and casts a shadow on the ACA's decision to cease the publication of R. C. Schafer's books.    Keep in mind that the below data do not reflect earnings from post-1993 reprintings, whose data have been withheld from author, nor do they reflect potential earnings from books that could have been developed 1993--2000. Summary is shown at the bottom. --John F. Kirby, MSc.

NOTE: (from RCS) You will note that the largest income came from the Williams and Wilkins sales, since they took on aggressively advertized those books, while the ACA did minimal advertizing for Dr. Schafer's books. This eventually forced a wedge between them. Both W&W books were first offered to the ACA (who refused them) before they went on to earn W&W almost 1.25 million in income. It's a shame that ACA didn't capture this income for the benefit of our profession!

ACAP TRACK RECORD

Submitted to ACA Board on January 11, 1993

Year

Edition/Printing Run

Quantity

Gross Sales

R&D & Printing Costs

Gross Profit

ACA Chiropractic Procedural Manual @ $30 ea (Priced very low)

1974

1st edition, 1st printing

5,000

$ 68,750

$ 12,367

$ 56,383

1975

2nd printing

500

6,875

2,273

4,602

1977

2nd edition, 1st printing

2,500

75,000

22,168

52,832

1978

2nd printing

2,500

75,000

16,261

58,739

1980

3rd edition, 1st printing

2,500

75,000

31,500

43,500

1983

2nd printing

500

15,000

5,380

9,620

1984

4th edition, 1st printing

2,500

75,000

30,329

44,671

1990

2nd printing

1,505

45,150

27,404

17,746

 

Total

17,505

$435,775

$147,682

$288,093

ACA Chiropractic Paraprofessional Manual @ $40/$30 ea

1978

1st ed, 1st printing @$40

2,500

$ 100,000

$ 31,500

$ 68,500

1980

2nd printing @$30

1,500

45,000

16,810

28,190

 

Total

4,000

$ 145,000

$ 48,310

$ 96,690

Note: 2nd edition developed (retitled "The Chiropractic Assistant") Awaiting cost/price data from headquarters. ACA never sent the author a copy of the 2nd edition upon publication. He was told to purchase list if he wished a copy. This was a direct insult and contrary to trade policy.

FCER Chiropractic Health Care (hard cover @ $5 ea; soft cover @ $3.50 ea)

1976

1st edition (1000 hard-cover)

2,500

$ 10,250

$ 5,430

$ 4,820

1977

2nd ed., 1st print (2500 hc)

5,000

21,250

8,075

13,175

1977

2nd print (1000 hc)

5,000

19,000

5,900

13,100

1978

3rd print (2500 hc)

2,500

12,500

5,850

6,650

1979

3rd ed., 1st print (3000 hc)

5,000

22,000

9,250

12,750

1980

2nd print (1000 hc)

5,000

19,000

6,450

12,550

 

Total

25,000

$ 104,000

$ 40,955

$ 63,045

Note: After repeated requests, Dr. Schafer has never been reimbursed for his charitable 5% royalty (FCER was without funds in 1976) for the 1980 2nd printing of the 3rd edition. Figure the modest $627.50 fee at 15% compounded interest amortized for 20 years.

Chiropractic Management of Sports and Recreational Injuries

1982

1st ed, 1st printing @$44

3,000

$ 132,000

$ 65,656

$ 66,344

1984

1st edition, 2nd print @$44

3,000

132,000

42,725

89,275

1986

2nd ed, 1st printing @$63

3,000

189,000

44,305

144,695

1988

2nd printing @$63

1,500

94,500

15,506

78,994

1991

3rd printing @$63

1,500

94,500

15,827

78,673

 

Total

12,000

$ 642,000

$ 184,019

$ 457,981

Clinical Biomechanics

Date

Edition/Printing Run

Quantity

Gross Sales

R&D & Printing Costs

Gross Profit

1983

1st edition, 1st printing $65

3,000

$ 195,000

$ 73,776

$ 121,224

1985

2nd printing @$65

3,000

195,000

46,356

148,644

1987

2nd ed, 1st printing @$90

3,000

270,000

58,290

211,710

1990

2nd printing @$90

1,200

108,000

25,718

82,282

 

Total

10,200

$768,000

$204,140

$563,860

Developing a Chiropractic Practice @ $75 ea

1984

1st edition, 1st printing

2,500

$ 187,500

$ 57,608

$ 129,892

Symptomatology and Differential Diagnosis @ $90 ea

1986

1st edition, 1st printing

2,500

$ 225,000

$ 87,488

$ 137,512

Applied Physiotherapy @ $42 ea*

1986

1st edition, 1st printing

2,500

$ 105,000

$ 48,024

$ 56,976

1987

1st edition, 2nd printing

3,000

126,000

22,232

103,768

1988

1st edition, 3rd printing

3,000

126,000

21,762

104,238

1990

 1st edition, 4th printing

1,660

69,720

18,670

51,050

 

2nd ed, 1--3 printing

?

?

?

?

 

Total

10,160

$ 426,720

$ 110,688

$ 316,032

*10% royalty to Dr. Jaskoviak. Second edition in development; manuscript will be completed in late January 1993. Upon publication, the ACA refused to send the author a complimentary copy.

Physical Diagnosis @ $90 ea

1988

1st edition, 1st printing

2,500

$ 225,000

$ 77,961

$ 147,039

Chiropractic Management of Extraspinal Articular Disorders @ 75 ea

1989

1st edition, 1st printing

2,500

$ 187,500

$ 67,116

$ 120,384

Motion Palpation and Chiropractic Technic @ 69 ea

1989

1st edition, 1st printing

4,000

$ 276,000

$ 71,950

$ 204,050

1990

2nd printing

3,000

182,160

19,800

162,360

 

Total

7,000

$458,160

$91,750

$366,410

Basic Principles of Chiropractic: Neuroscience @ 75 ea

1990

1st edition, 1st printing

2,500

$ 187,500

$ 64,559

$ 122,941



SUMMARY OF GROSS PROFITS EARNED FOR SPONSORS TO DATE


Sponsor

Title
Gross Profit Running Total
ACA Chiropractic Procedural Manual

$  288,093

 

ACA Chiropractic Paraprofessional Man.

96,690

 
ACA Developing a Chiropractic Practice

129,892

 
ACA Symptomatology & Differn. Diagnosis

137,512

 
ACA Applied Physiotherapy (ed 1 only)

316,032

 
ACA Physical Diagnosis

147,039

 
ACA Chiro. Mgmt. Extraspinal Artic Dis.

120,384

 
ACA Basic Principles of Chiropractic

122,941

$1,358,583

ACA* The Chiropractic Assistant

?

?

FCER Chiropractic Health Care

63,045

63,045

       
Motion Palpation Inst. Motion Palpation & Chiro. Technic

366,410

366,410

       
Williams & Wilkins Chiro. Mgmt. Sports & Recrea Inj.

457,981

 
Williams & Wilkins Clinical Biomechanics

563,860

1,021,841

       
 

Sponsors' Gross Profit

. . . . . .

$ 2,809,879

*Data not supplied by headquarters.

Note:
Although the ACA will enjoy a gross profit of $1.35 million when current supply (1993) is exhausted, Williams & Wilkins has approached this figure with the sale of only two books, through aan ggressive direct-mail marketing. The current ACA Board of Governors may not be aware that the two ACAP books published by W&W ($1-million+ profit) were first offered to (and refused by) the ACA.


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